The most flattering light. People always want to know where the name Full Orange originated. The usual guess is that it has a connection to the alma mater of our founder (hook 'em Horns!), but the orange actually fell from another tree.

Full Orange is derived from a production term that describes a very flattering light. And that describes our mission in a nutshell — to put our clients in the most flattering light. Long form or short. Digital or analog. Moving or still. Full Orange creates content that is creative, on-target and effective. Are you ready for your close-up?